Brunswick County grew 24 percent between April 2020 and July 2024, faster than any other county in the state, and its population has more than doubled since 2004. Most of that growth sits on the county's east side near Wilmington. Leland, now Brunswick's most populous town, reached an estimated 35,700 residents in 2025. Pender County grew 16 percent over the same period, and Hampstead along US-17 went from about 4,100 people in 2010 to more than 7,000 in 2020. Each of those new rooftops will eventually need a roofer and an HVAC tech.
The core economy reaches well past the beaches. Novant Health is the biggest employer, followed by the county schools and UNC Wilmington, with GE Vernova Hitachi Nuclear Energy and Corning among the large private names. Cinespace Wilmington operates the largest film and television studio complex in the country outside California. Tourism still counts: New Hanover visitor spending supported 7,250 jobs in 2025, and Brunswick drew more than $1.24 billion of its own. Many Leland newcomers arrived from New York, New Jersey and Virginia, so they show up with no trusted names and choose whoever answers and looks credible online.
- Counties
- New Hanover, Brunswick and Pender counties
- Metro population
- About 493,000 (2025 Census metro estimate)
- Corridors
- I-40, I-140, US-17, US-421, College Rd (NC 132), Market St, Oleander Dr
- How we work
- By video, inside your own accounts