Tourism is the anchor. Visitors spent $3.61 billion on Hilton Head in 2023, according to the town's destination marketing report, and island tourism supports 40,641 jobs, a third of all jobs in Beaufort County. The town counted 7,112 registered short-term rental permits in a recent tally, most of them close to the beach, and home and villa guests stayed an average of 8.1 nights. About 70 percent of the island sits inside gated communities such as Sea Pines, Palmetto Dunes and Hilton Head Plantation, so getting a crew through the gate is part of every schedule.
The mainland is where households are being added. Bluffton grew from 12,530 people in 2010 to 27,716 in 2020 and an estimated 36,807 in 2025, most of it along US-278 between the island and I-95. Sun City Hilton Head, the age-restricted Del Webb community in Okatie, holds close to 10,000 permanent residents. Up the road in Beaufort, Parris Island trains about 20,000 Marine recruits a year, and the area's three military installations put an estimated $2.4 billion into the local economy. The metro reached about 232,500 people in 2023.
- Counties
- Beaufort and Jasper counties
- Metro population
- About 232,500 (2023 Hilton Head Island-Bluffton-Port Royal metro estimate)
- Corridors
- US-278, William Hilton Pkwy, Cross Island Pkwy, Bluffton Pkwy, SC-170, I-95
- How we work
- By video, inside your own accounts